The design underpins the city's commitment to providing high quality drinking water whilst reducing the environmental impact of packaging and transporting bottled water.

Profits made from the sale of the carafe (after set-up costs, manufacturing, and distribution) will go to leading charity WaterAid.

The carafe will be mass manufactured from January 2009 and will be available for London's restaurants, cafes and bars to purchase in Spring 2009.

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About the winning design

The TapTop restaurant tap water carafe is derived from a stylised tap control to subtly reinforce the tap water message - this produces four pouring spouts which are drip-free and completely instinctive to use.

The carafe is tall, tapered and elegant, yet quickly and contemporary like an inverted rocket. TapTop fits into the door of a domestic fridge.

The form produces a waistline with four exits which helps to trap the ice when pouring.

The form may best suit press and blow manufacturing. The material will be predominantly recycled - it would be interesting to offer two colour/finish options.

The logo is shown etched and a 'secret' colour logo is discovered when peering down inside the carafe (it's printed on the base).

About the winning designer

Neil Barron is a London based industrial designer and part-time senior tutor at the Royal College of Art.

He has produced many mainstream commercial products for clients including; Intel, Boots, Thule, Body Shop, Lego, Escada, Unilever and E.ON.

Neil thrives on the challenge to create the new, but tries to think and act responsibly regards environmental, cultural and social issues.

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