Behavioural science
Water companies need to understand why people make certain choices. For example, if we run a water-saving campaign, it's important to review if it works and who responds to it.
This is where behavioural science shines. It studies how people make decisions based on insights from:
- Sociology
- Psychology
- Neuroscience
- Economics
Instead of guessing what will work, we test campaigns, emails, and bill designs to see real results. This helps improve our work based on evidence, not assumptions.
Water consumption
We've listed our articles that use behavioural science to analyse water consumption.
How online water audits affect residential demand: summary
Our article provides a summary of how we used behavioural science to review water audits.
How online water audits affect residential demand: full article
Our article goes into detail on how we used behavioural science to review water audits.