Love Water

Thames Water has joined forces with more than 40 organisations including environmental groups, charities, water companies and regulators to launch a campaign which will help protect water resources for future generations.

The ‘Love Water’ campaign aims to raise awareness of the importance of water and the role everyone plays in protecting it. This is the first time such a large group of partners have joined together to work with businesses and consumers to tackle issues such as pollution and wastage. Those backing the campaign include the Environment Agency, Water UK, Ofwat, NFU and Wildfowl & Wetlands Trust (WWT) and will feature events and initiatives, such as beach and river cleans-ups and water saving projects.

Andrew Tucker, water efficiency manager at Thames Water, said: “Water plays a vital role in all our lives, but it’s not the infinite resource people think it is. To make sure everyone can enjoy our most precious resource, now and in the future, we all need to work together to use less water. If we all make small changes, we can make sure there’s enough to go around.”

The UK already has less available water than most other European countries and the average person uses a staggering 150 litres per day- around a third higher than is sustainable. Sir James Bevan, Chief Executive of the Environment Agency, gave a stark warning earlier this year that the country is approaching the ‘jaws of death’ as parts of England are at risk of running out of water within 25 years.

Sir James said: “Most people agree that water is a precious resource but too often we take it for granted and don’t see how our actions have a direct effect on the local rivers, lakes and beaches we all care about.

“Our campaign intends to change that by urging people to use water wisely and to think before pouring cooking oil down the drain or flushing a wet wipe away.

“We know that everyone has a duty to preserve and protect water and the campaign will also work with industry, water companies and other regulators in the longer-term to cut down on wastage.”

‘Love Water’ is also inviting businesses to get involved by supporting the campaign through promotional activity while pledging to do their bit to save water and protect the environment by reducing pollution and waste.